Is terroir still
central to winemaking? Doesn’t it seem
that New World wines and new world winemakers on the face of it give a lower
profile to its significance? Is that really happening?
A lot of
wine drinkers say terroir and the ‘sense of place’ is the most important necessity
in the wines they most enjoy drinking.
Why is that?
The crux of
the issue is that there’s this acceptance that establishing the appearance of prestige
for a wine and those who drink it is very important... and to the French this is
no alien concept. They are so very good at this
The French market prestige very successfully, particularly in Bordeaux and Burgundy which has exaggeratedly increased the value of the wine in those areas; it’s almost guaranteed that with every vintage there’s recognition that the wines constantly have a place at the uppermost of the wine industry.
The French market prestige very successfully, particularly in Bordeaux and Burgundy which has exaggeratedly increased the value of the wine in those areas; it’s almost guaranteed that with every vintage there’s recognition that the wines constantly have a place at the uppermost of the wine industry.
In roughly all
cases, it practically doesn’t matter what chateau or domaine produced the wine,
as the brand is so powerfully tied to the region.
But let’s be
clear… the history of accomplishment that has permitted this occurrence to happen,
has taken a lot of time and a lot of money and Bordeaux and Burgundy has some of the worlds very best wines.
But can the same
tactic be used effectively in the new world?
Napa Valley has as near to a terroir-like approach. Does it matter?
...and yes Napa Valley has established an almost unusual success among wine drinkers, especially with cult cabs and the spotlight on certain AVA's... But has this truly furthered the region in total?
Napa Valley has as near to a terroir-like approach. Does it matter?
...and yes Napa Valley has established an almost unusual success among wine drinkers, especially with cult cabs and the spotlight on certain AVA's... But has this truly furthered the region in total?
It’s not so
easy to pinpoint because of the regions and sub-regions.
A lot of the
new world areas are so much more infinite than their equivalents in the old world.
So there will be some degree of comparison. But sometimes not. Let's take the Barossa Valley of Australia as an example; there are some thirty different soil
types while in to contrast in Bordeaux France there are about six.
So how much
specificity can one find with the amazing amount of variableness. Probably not
very much all the time.
Does modern
wine making in new world vineyards make the perception of terroir irrelevant?
Right now
the many regions and sub-regions of the new world are virtually unknown outside
the local community. It's changing but not at an accelerated pace. That’s where marketing can come into play and poses a
conundrum.
Considering
prestige of areas like Bordeaux and Burgundy; the effect is that new world wine makers are
pushing the regions that are known and that leads to the new world winemakers knowing that they can
do better by leveraging the areas that are known. This leads to more and more oversimplification
which is without question the opposite of what terroir is really all
about.
What’s
really happening is that as more new world producers start to take an interest
in terroir, the scientists are staying on top of it and are becoming more concerned in
defining terroir and describing its effects on wines. Because there is no denying
that where grapes are grown impart unique characteristics into those grapes, which are
singular to their region of the world.